I love blue because of the sense of freedom that transmits. A clearsky, an ocean, a lake in the mountains. Blue things carry freedom within. I love the fragrance of white musk because it has a wild scent, likethe woods in whichonly the brave can get in. Einaudi and his notes always take me far away, where no one can find me.

Even if it seems weird to pay so much attention to shooting food, which is the central topicof our everyday life, according to today’s trends millions of users are constantly taking pictures of the dishes that they have prepared and cannot stop posting them on social networks.

You feel more satisfied tasting a dish which its photo has been shared and appreciated on Instagram and the hashtags #food #foodie #foodporn show it, these are the daily bread of millions of users.

Foodography perfectly combines the art of photography with food: it captures a dish and gets emotions across to the viewer.

The hard thing is to overcome the impersonality of the cyberspace and to shake the real world of the viewer because the picture doesn’t pass through smells and tastes, and at the same timeit has to be tasty to look at.

According to the experts for a food shot 10 commandments must be kept, actually three of them are essential: lighting, setting and framing.

A lot of dishes,that are beautiful to look at and seem perfect in pictures, are uneatable in reality, as well as succulent dishes look less appealing and tasty when they are not photographed well.

Following the trend of the moment Catit and Carmel Winery, two restaurants in Tel Aviv, serve their dishes in special plates especially made to make the food shots, to be posted on social networks, stand out.

We of LASP System work closely with restaurants around the world, for whom we build custom outdoor awnings with an elegant and innovative design. Check out our website to know more about it!