I love blue because of the sense of freedom that transmits. A clearsky, an ocean, a lake in the mountains. Blue things carry freedom within. I love the fragrance of white musk because it has a wild scent, likethe woods in whichonly the brave can get in. Einaudi and his notes always take me far away, where no one can find me.
In 2007 the successful idea of hospitality, focused on quality, style and constant innovation, was born: Eataly, 10 years of an unprecedented success.
Eataly is authenticity and a trend; it’s thePast, the Present and the Future. Commitment that aims to guarantee an on going quality, a targeted choice towards eco sustainability and right price-quality ratio. These are the magic keys to success created by Oscar Farinetti.
But let’s take a few steps back.
The first store opened in 2007in Turin. Hospitality, beauty and vitality; finding yourself in a space with traditional flavours from the Past, launched with energy in a contemporary context. A mix which makes it appealing and competitive right from the start, since it is unique in its genre.
After that followed Bologna in 2008, Tokio Daikanyama, Pinerolo, Monticello d’Alba and in 2010 the opening in New York: The Big Apple.
We were anxiously waiting for it: the inauguration in the City of timeless appeal, where beauty is concealed everywhere. At the former Ostiense station, in Rome, there is a new Eataly welcoming tourists and usual customers every day. A real thiumph: exposition spaces, relaxing areas, teaching rooms, the regenerating power of conviviality.
The ladder of success is endless. New clubs in the Middle East and in Italy too.
Milan. Modernity, high-end enogastronomy, exceptional artists constantly participating.
A long period of accomplishments that opens the door to a new challenge: surprising and satisfying to the best the customer. This is what moves the winning team of Eataly. A team that never misses a beat and knows how to draw strength from putting themselves out there. A strong example of ambition, original ideas and solidarity. A national pride in the world.
Eataly is announcing us that it’s only at the beginning of a long way. New openings, new ideas are waiting for us.
The promise is to amaze and to be amazed. Reinvent with determination and keeping high the key values of the brand: attention to customers, originality, high quality enogastronomy.
Food as a source of energy to draw from.
It made us want to go to it. If you are in one of the cities that host Eataly, magic is waiting for you.
In the meantime, what do you think about going to our website and discover all of our successes in Italy and around the world? We are waiting for you!